Job Description

The Media Planner will manage the day-to-day planning and reporting activity, as well as work closely with the Planning Supervisors to develop objectives and strategies for media plans. The Media Planner will work with the media sales community, in-house teams (Search, Social, Programmatic, Analytics, Ad Ops, etc.), clients, and creative teams to develop unique and strategically driven media approaches pertinent to our clients’ objectives. The successful candidate will contribute to our media team’s knowledge base by pulling research and insights and staying up to date on the latest media trends and capabilities, including the exploration of emerging technologies.

This is a hybrid role, with both office-based work at the H/L Oakland office and remote work.

What you’ll do:

• Conduct media planning research using standard tools (MRI, Scarborough, MediaRadar, etc.)
• Work with Media Supervisor/AMD on media strategy development of targeted and innovative media solutions for clients
• Manage the day-to-day media planning process and workflow
• Develop media plans and buy authorizations
• Handle implementation of all approved media plans and projects
• Maintain client budgets and media estimates
• Work with Ad Ops and Analytics to traffic ad tags and creative using third-party ad server tools
• Resolve billing discrepancies and approve media invoices for payment
• Monitor performance of all media plans and develop rationale explaining results for clients
• Deliver POVs and positioning papers on client issues and opportunities
• Ensure timely creation and delivery of work to relevant teams and clients
• Cultivate strong relationships with agency teams to facilitate flawless execution of media plans
• Maintain close contact with media sales representatives to keep current with data pertaining to their properties and the markets they serve
• Train and mentor junior team members on best practices of media planning and buying

About you:

• You have a minimum of one year of media planning experience
• You have experience with traditional media (desired, not mandatory)
• You are knowledgeable of brand and direct-response advertising tactics, performance metrics, and optimization best practices for direct and programmatic buys across all media channels (search, web, social, mobile, email, etc.)
• You have demonstrated the ability to creatively develop and execute media plans that deliver positive results for clients
• You excel at building and nurturing strong relationships with both clients and agency partners
• You thrive in fast-paced, deadline-driven environments and keep things organized under pressure
• You are a confident communicator, both in writing and in conversation.
• You bring sharp analytical thinking and a meticulous attention to detail to everything you do
• You enjoy mentoring others and take pride in supporting junior team members, helping them develop their skills and succeed in their roles
• You have a genuine curiosity and passion for the advertising industry

Due to the high volume of applications, we are unable to provide an individual response to every candidate.

For SF Bay Area / CA based: H/L offers a projected salary range for a position as an estimate of what the company believes is a reasonable pay scale. The salary range for this position is expected to be between $67,000 and $81,000 per year. The actual salary offered to a successful candidate will depend on various factors, including the job’s scope and responsibilities, the candidate’s qualifications, budget availability, internal pay equity, geographic location, and external market pay rates for similar positions. These factors will determine the final compensation, which may vary within the stated range.

About H/L:

Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR.

We’re headquartered in Oakland, California, with people in 20+ states and offices in Atlanta, Kansas City, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home.

Learn more at .

H/L participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please refer to the following attachments: & .

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