Job Description

Contract Duration: 12+ Months

Required Skills & Experience

• Bachelor’s degree
• 5+ years of experience in email marketing.
• Experience with Sales Force Marketing Cloud.
• Experience with Email Results Reporting and Analysis.
• Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization.
• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines.
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities.
• Creativity and innovation with a focus on constant improvement.
• Excellent written and oral communication skills.
• Highly proficient with Excel and PowerPoint presentation.

Desired Skills & Experience

• Experience in financial services including debit or credit marketing and/or agency-side experience.

What You Will Be Doing

• Responsible for the email marketing strategy and implementation for engagement marketing campaigns.
• Setting up the email marketing strategy, cadence, personalization, creative development and delivery.
• Leading the development of engagement marketing emails with internal stakeholders.
• Partnering with internal execution and channel teams on the implementation of the email marketing plan, including setting personalization and test strategies with the email channel management prior to launch.
• Overseeing email creative development to ensure initiatives are on-strategy, on time and in budget.
• Tracking email campaign execution progress with the Execution Lead to ensure records are captured.
• Working across multi-functional teams such as: Product and Marketing Strategy team and Email Channel team and Operations.
• Agencies for creative development and execution
• Marketing Information Management and channel teams to influence and coordinate targeting.

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