Job Description

Company Description

WiT Group is a performance-based digital marketing agency that offers a comprehensive range of marketing services and inbound demand-generation efforts to clients nationwide. We take a personalized approach to our integrated marketing services, delivering custom-tailored solutions to meet our clients' business objectives. At WiT Group, we stand behind our work and take a performance-driven approach that propels our agency and client's marketing strategy forward.

Locations: Columbia SC, Charlotte NC, Kannapolis NC

**applicants MUST be able to travel to one of these locations weekly!**

Role Description

This is a full-time hybrid role for a Digital Marketing Manager located in Columbia SC , with flexibility for remote work. The Digital Marketing Manager will be responsible for leading a team to develop, implement, and manage comprehensive digital marketing strategies to drive brand awareness and lead generation for our clients. Day-to-day tasks will include overseeing SEO, CRO, Paid Ads, social media marketing , web analytics, and lead generation efforts.

Qualifications

• Expertise in digital marketing, social media marketing, and lead generation
• Proficient in web analytics tools and software
• Proficient in Search Engine Optimization & Conversion Rate Optimization
• Excellent communication and leadership skills to effectively lead and work with a team
• Experience with digital marketing platforms and software such as Google Ads, Facebook Ads, LinkedIn Advertising, and email marketing platforms.
• Analytical mindset to develop and analyze marketing campaigns and metrics to make data-based decisions
• Bachelor's degree in Marketing or related field desired but not required
• Experience in Agency and/or performance-based marketing and pay-for-performance fee structure is a plus!

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